As director of marketing, Matt oversees the breadth of go-to-market initiatives for Advicent, including product marketing, lead generation, and public relations. Drawing from a nearly decade-long background at Advicent, Matt works closely with the sales, product development, and executive teams to successfully align Advicent products with the evolving business needs of the financial services industry.
WealthManagement.com recently announced the finalists for its 2018 Industry awards, and Advicent has been recognized in the Thought Leadership category for our 2018 content initiative on the benefits experienced by advisory firms that refine and enhance their high-net-worth planning strategy.
Developed through a combination of industry data and commissioned research from business intelligence publisher Informa, our 2018 high-net-worth initiative evaluates the state of modern planning demographics through multiple media lenses – all with the goal of demonstrating how many advisors may be underinvesting in their most valuable and sustainable demographic.
From downloadable infographics to video resources, we prioritized delivering this vital message across a variety of digital channels in a variety of formats to satisfy the diverse media appetites of modern audiences.
You can view our HNW video resource, which pulls multiple insights from several Advicent subject matter experts, below [CONTINUED AFTER THE VIDEO].
We look forward to furthering the thought leadership offerings we have around this initiative. You can find all of our HNW resources by clicking here.