Advicent demonstrates its commitment to NaviPlan users with appointment of VP of Partner Experience

March 27, 2019

Asha Dewan brings a wide range of client-centric, financial services industry experience to her new role

Advicent, an industry-leading provider of financial planning technology, has named Asha Dewan to be the firm’s vice president of partner experience. In this crucial role, she will oversee the company’s Partner Experience Program along with the global support and professional services teams while reporting to Chief Operating Officer Anthony Stich.

“Advicent is committed to delivering scalable solutions and a superior experience to advisors so they can help clients reach their financial goals,” Stich said. “Asha has a wide range of client relations and programming adoption skills that make her an ideal leader for our partner support teams.”

Dewan’s strong background in relationship management and client experience meshes seamlessly with the Advicent commitment to providing superior service and support for all financial professionals who use the company’s scalable financial planning software. Having started her career in client-facing roles and working her way up to a number of senior management positions where she formalized customer-advocacy programming, Dewan is equipped with a unique perspective that will further refine the Advicent partner experience.

Most recently, Dewan served as vice president, retail sales manager for Bank Mutual in Milwaukee where her accomplishments included the creation of a client-focused conversation model, a coaching methodology, and several reimagined financial product suites. Her deep subject-matter expertise makes her well attuned to both the needs of front-office representatives as well as the back-office protocols that optimize profitability for large financial institutions.

“I’m thrilled to join Advicent at such an exciting time for the organization when we’re at the cusp of so many innovations,” Dewan said. “I’m looking forward to helping our team guide customers through these new enhancements and driving our technology forward.”

Those new enhancements include a recently unveiled retirement planning experience for the flagship Advicent financial planning application, NaviPlan®. Arriving later this year, the advanced functionality will better enable advisors to begin retirement conversations with minimal initial fact-finding. This is the first of many streamlined planning workflows that the software provider will be bringing to market. Advicent is also planning to release a top-to-bottom modernization of its user interface during the second quarter of this year.

About Advicent

Advicent is the financial planning technology provider of choice for over 150,000 financial professionals across more than 3,000 firms worldwide, including four of the top five custodians, 15 of the top 25 broker- dealers, seven of the top 10 North American banks, and seven of the top 10 North American insurance firms. Decades of experience empower Advicent to create scalable financial planning software; compliance workflow management solutions; fully branded client experiences through industry-leading APIs; and superior cash flow and goal-based calculations. Advicent products are designed to satisfy the needs of every investor and are used in firms of all sizes. Through innovative product capabilities and dedicated services, Advicent is able to help thousands of financial professionals and their clients understand and impact their financial future. To learn more, visit or email