Your firm's digital experience is as beneficial for you as it is for your clients

April 26, 2017 by Andy Penkalski

about the author:

Andy Penkalski

Director, marketing

Andy oversees the breadth of go-to-market initiatives for Advicent, including product marketing, lead generation, public relations, and partner learning and development. He is interested in always discovering new tools for brands and businesses to more effectively reach their audience and improve metrics for success within their own organization.

Spring can be an atypically quiet time at Advicent. While our experts are constantly collaborating with advisors throughout North America on tactics we can provide to make their businesses more efficient and profitable, March and April often has us listening to more voicemail greetings than any other time of the year. As we finish tax season, it makes that annual radio silence something to be expected.

Our teams are very cognizant of the fact that our conversations with partners and prospects tend to take a backseat to any advisor’s client responsibilities during this crucial season for the financial services industry. At a time when advisers are spread their thinnest amongst each line in their book of business, it is never hurts to reiterate how much of a benefit providing digital client experiences can be for the adviser as well as the client.

Enhancing your client experience: Progress on demand

The advent of modern digital advice enabled advisors to visualize their strategies more rapidly than ever before. In recent history, this has still been beholden to more traditional planning relationships. A client requests an update on their portfolio. An advisor generates reports and interfaces with the client on this progress. Even with this digitization of reports, the interactions are largely contingent on action and guidance by the advisor. Modern client portal applications, however, allow advisors and clients alike to engage with updates more liberally and efficiently. The client portal experience not only allows the user to access their progress without a time commitment from both parties but also enables them to remain familiarized and engaged with their progress more regularly. 

Through consistent engagement, the advisor spends less time explaining progress. Congruently, the client becomes more familiar with plan progress and strategy through transparency alone. Imagine a tax season in 2018 where your clients begin preparation with as much knowledge of their portfolio progress as they have by the time forms are filed. Moreover, imagine the time you will save by getting them there.

Click here to learn more about leveraging the Narrator® Clients portal from Advicent to enhance your digital client experience.

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